Ambient Self Monitoring

Found this in Tiger, a designer-y inspired bric-a-brac shop in Copenhagen for 10DKK (about $5USD), a prescient little device that allows you to monitor your UV exposure when outside trying to have fun sailboarding and stuff. What I find curious here is the way the packaging simply avoids the unspoken hazard of this cancer mitigation tool — having fun outside is dangerous. Perhaps the Danes, dark-locked for 8 or 9 months a year, are prone to getting carried away with hours and hours of naked sun bathing during the months of nearly 'round-the-clock sun.

I got three of these things, no joke.